10 Tips for Highly Successful Travel and Hospitality Email Marketing Campaigns
The concept of email marketing is very effective for promoting business and tourism in the region. Email marketing is a strategy that must be applied by every business that wants to survive amid the dynamic development of digital technology today, one of which is the promotion of tourism business. In the past, many companies relied on television, radio, telephone, and billboards, now you can use email marketing to introduce products.
One of the advantages of email marketing is not only effective in capturing traffic and conversions, but also more efficient when viewed in terms of costs. For this reason, local tourism activists must promote and market tourist attractions using e-mail media. Email marketing activities carried out must be able to be as unique and as special as possible so that it can make the customer inevitably open your e-mail marketing and this is something about a measure of the success of a strategy.
For this reason, below are 10 tips for a very successful travel and hospitality email marketing campaign according the Campaign Monitor. Check out the following 10 tips:
- Give a warm welcome to tourists
When a traveler signs up for your email, it’s time to roll out the red carpet. Send your new contact a welcome email with warm greetings and information that encourages customers to learn more about your brand.
You can automate the welcome email so that they are triggered to arrive at the customer’s inbox immediately after registering. Research shows welcome emails sent in real-time have an open rate of 88{715d87b877910b8cf823b2db9c32461766a46606aac7e53598afcf192e684902} and 29{715d87b877910b8cf823b2db9c32461766a46606aac7e53598afcf192e684902} click-through, which is significantly higher than welcome emails sent in batches that collect 52{715d87b877910b8cf823b2db9c32461766a46606aac7e53598afcf192e684902} open rates and 12{715d87b877910b8cf823b2db9c32461766a46606aac7e53598afcf192e684902} click-through rates.
Also read related articles: The Main Guide to Developing Your Email Marketing Plan
- Give travel inspiration
With so many places …